CLIENT

CLIENT

Amyris

ROLE

ROLE

Associate Creative Director & Designer

SECTOR

SECTOR

Biotech / Science & Innovation

Visual evolution for sustainable ingredient innovation

Visual evolution for sustainable ingredient innovation

OVERVIEW

OVERVIEW

A brand refresh for Amyris, reflecting its shift from a biofuels company to a biotech leader in sustainable ingredients. The work unifies identity, digital, and physical touchpoints into a cohesive system that communicates this evolution clearly across employees, investors, customers, and market analysts.

Contribution

Contribution

Led design development across identity, digital, and environmental applications.
Translated strategic repositioning into a scalable system spanning brand, website, and physical environments.

WHY THIS WORK MATTERED

WHY THIS WORK MATTERED

Amyris was evolving its business, but its brand did not reflect that shift. The refresh aligns perception with reality, clarifying its role in biotechnology, sustainability, and premium ingredient innovation. Without this visual realignment, market stakeholders continued viewing Amyris through outdated lenses that obscured current capabilities.

Idea

Idea

“Make good. No compromise.”
A brand that expresses scientific rigor and sustainability without trade-offs, balancing credibility with modern clarity.

PRINCIPLES

PRINCIPLES

Clarity reflects confidence
Science, made accessible
Consistency across environments
Precision without heaviness

SYSTEM / EXECUTION

SYSTEM / EXECUTION

A unified system built around clear hierarchy, modular layouts, and a bold, distinctive visual language. Applied across identity, web, and physical spaces to create a consistent and scalable brand experience. Includes website concepts, environmental and showroom design, and marketing templates for event materials across global touchpoints.

Outputs

Outputs

  • Brand identity and visual system

  • Website concepts

  • Environmental and showroom design

  • Marketing templates and event materials

New York
NY 10036
United States

2026 ®

Open to

full-time roles,
contract work,
or partnerships.

Let's build something together.

Jon Herrera