I’m a Creative & Brand Director based in New York. My work starts with positioning and ends with the system a brand actually runs on: identity, digital, guidelines, and launch.

Most recently I was Design Director at Brandpie, a global brand strategy and creative consultancy, where I led creative on more than a dozen brand transformation programs across biotech, technology, entertainment, healthcare, culture, and the public sector. That included taking SimonMed from outpatient imaging to a health-tech and longevity brand, and bringing AmeriCorps’ national service programs under a single identity.

Before that, I was Senior Art Director at The Wall Street Journal’s Custom Content studio, building partner programs for brands like Chase and Mercedes-Benz, and at RPM, where I art-directed Broadway campaigns for shows including Hamilton and Chicago. I started at RAPP, designing for HP, Pfizer, and Gerber.

I stay close to the craft. I’d rather be in the work with strategists, writers, and developers than hand off a deck. Lately, that’s meant building AI into creative workflows, developing prompt systems and tool protocols that help teams explore more directions, refine ideas, and bring stronger work to production.

Today I work independently with select brands and founders, and I’m open to in-house brand leadership roles.

Off the clock, I’m usually out walking the city with my Dalmatian.