CLIENT

CLIENT

CardBoard Stage

ROLE

ROLE

Creative Director & Designer

SECTOR

SECTOR

Arts & Entertainment / Creative Platforms

Visual identity and social framework for global creative partnerships

Visual identity and social framework for global creative partnerships

OVERVIEW

OVERVIEW

A brand identity and social framework for CardBoard Stage, a platform connecting artists and brands through collaboration. The work establishes a distinct presence across digital and live environments, supporting growth and visibility for emerging creative platforms that rely on credibility to attract talent and collaborators.

Contribution

Contribution

Led the brand from the ground up, defining identity, visual language, and communication system. Developed marketing assets and a social framework to support ongoing content and partnerships—building a flexible identity that hosts different voices while maintaining a recognizable core.

WHY THIS WORK MATTERED

WHY THIS WORK MATTERED

Emerging creative platforms rely on visibility and credibility to attract both talent and collaborators.
The brand needed to stand out while supporting a wide range of artistic expression.

Idea

Idea

A stage for collaboration. Create a flexible identity that can host different voices while maintaining a recognizable core. Typography, layout, and graphic elements create a flexible framework that scales with content and collaboration across social, events, and brand touchpoints.

PRINCIPLES

PRINCIPLES

Flexibility for diverse expression
Clarity across formats
Energy without noise
Consistency as foundation

SYSTEM / EXECUTION

SYSTEM / EXECUTION

A dynamic identity system designed to adapt across social, events, and brand touchpoints.
Typography, layout, and graphic elements create a flexible framework that scales with content and collaboration.

Outputs

Outputs

Visual identity and brand system
Social media framework and templates
Marketing and partnership materials
Event and experiential assets
Brand guidelines

New York
NY 10036
United States

2026 ®

Open to

full-time roles,
contract work,
or partnerships.

Let's build something together.

Jon Herrera