Monumental
Design Director
Sports & Entertainment
A redesigned website for Monumental that brings their “Raise the Game” positioning to life through a more modern, content-driven experience.
The platform introduces a structured, editorial approach supported by a scalable design system and motion-led elements.
Led the digital design direction, translating brand positioning into a cohesive web experience.
Oversaw UX, system design, and visual language across components, templates, and launch-ready assets.
Monumental operates in a space where perception is shaped quickly and visually.
The site needed to move from a static presence to a platform that communicates scale, ambition, and clarity in real time.
Clarity with momentum.
A structured, editorial system that delivers information cleanly, enhanced by motion and layered content to create energy and progression.
Clarity at speed
Editorial structure
Motion with purpose
Consistency across scale
A modular design system combining clean layouts with dynamic elements like Dynamic Dart and Rising Frame.
Layered information and responsive components create a flexible, scalable experience across pages and devices.
Website UX/UI design
Modular design system and components
Motion and graphic language
Content system and page templates
Launch-ready digital assets
