CLIENT

CLIENT

Magpie Magazine

ROLE

ROLE

Art Director & Designer

SECTOR

SECTOR

Publishing / Editorial / Culture

Rhythmic structure shaping publication clarity

Rhythmic structure shaping publication clarity

OVERVIEW

OVERVIEW

A publication design for Magpie that explores pacing, composition, and editorial clarity. The work focuses on creating a balanced reading experience through typography, spacing, and visual rhythm, proving that editorial systems depend on structure to guide attention and sustain engagement over time.

Contribution

Contribution

Led the art direction and layout system across the publication.
Defined typographic hierarchy, grid structure, and overall visual tone.

WHY THIS WORK MATTERED

WHY THIS WORK MATTERED

Editorial design depends on structure to guide attention and sustain engagement. This work builds a system that supports varied content while maintaining consistency and readability. Without thoughtful pacing and hierarchy, readers disengage—making grid structure and typographic control critical to successful publication experiences.

Idea

Idea

Rhythm as structure. Use spacing, scale, and contrast to control pacing and create a natural flow across pages. Restraint over decoration, hierarchy drives clarity, spacing defines rhythm, consistency builds coherence—principles applied through grid-based layout systems paired with controlled typographic palettes.

PRINCIPLES

PRINCIPLES

Restraint over decoration
Hierarchy drives clarity
Spacing defines rhythm
Consistency builds coherence

SYSTEM / EXECUTION

SYSTEM / EXECUTION

A grid-based layout system paired with a controlled typographic palette. Careful use of whitespace and scale creates contrast, pacing, and continuity across spreads. Publication design, editorial layout system, typography, grid framework, and print-ready assets create a coherent reading experience that sustains engagement.

Outputs

Outputs

  • Publication design

  • Editorial layout system

  • Typography and grid framework

  • Print-ready assets

New York
NY 10036
United States

2026 ®

Open to

full-time roles,
contract work,
or partnerships.

Let's build something together.

Jon Herrera