SimonMed
Design Director / Creative Lead
Health Tech / Digital Health | Longevity & Preventive Care
A multi-phase transformation, evolving SimonMed from a traditional outpatient imaging provider into a forward-looking health-tech and longevity brand. Integrated positioning, brand architecture, verbal and visual identity, modular website redesign, and structured activation spanning internal alignment through demand generation.
Translating strategy into an end-to-end brand system across architecture, identity, digital experience, and launch toolkits—ensuring consistency from high-level narrative down to modular components and templates.
Longevity is shifting healthcare from treating illness to predicting and preventing it. SimonMed was built for this transition, but its brand needed to better showcase those capabilities and compete in a consumer-led future while maintaining authority with physicians. This created a unified story and system that makes precision diagnostics feel accessible and scalable without tech hype or clinical coldness.
“More life for living.”
Reframing diagnostics from reactive to proactive, bridging clinical precision with lifestyle warmth through confident language, a modular design system, and a digital experience built to build trust and drive conversion.
Simplify the complex
(make medical info clear and human)
Bridge clinical + lifestyle
(precision with warmth)
Visualize momentum
(proactivity, forward motion)
Humanize technology
(empathy first)
A unified system built around clear hierarchy, modular layouts, and flexible scaling across digital, campaign, and enterprise platforms. Typography, color, and composition rules maintain consistency while allowing flexibility for varied content—from diagnostic education to patient journeys.
Positioning + Messaging
Brand Architecture
Identity System
Website System
Launch Toolkit
Enablement Playbooks
Governance
