Watermark
Design Lead
Education Technology / Higher Education
A platform redesign for Watermark, improving how its value is communicated across product and digital touchpoints. The work introduces a clearer, more structured experience that supports usability, credibility, and scale in higher education buyer markets where complex platforms require confident decision-making.
Led design across brand and product experience, translating platform strategy into a cohesive system. Defined messaging hierarchy, UI patterns, and modular components for scalable implementation. Ensured content structure, components, and templates worked together to create consistent experience across product, web, and marketing applications.
Higher education buyers need to understand complex platforms quickly and confidently. The existing experience lacked clarity, making it harder to communicate value and differentiate. Without structural improvements, prospects struggled to assess fit, slowing sales cycles and reducing conversion rates across institutional accounts.
Clarity builds trust. A structured, modular system that simplifies complexity and supports confident decision-making. Clarity for decision-making, structure enables scale, consistency across touchpoints, functional not generic—a modular system combining clear layouts, defined hierarchy, and repeatable UI patterns.
Clarity for decision-making
Structure enables scale
Consistency across touchpoints
Functional, not generic
A modular system combining clear layouts, defined hierarchy, and repeatable UI patterns. Content structure, components, and templates work together to create a consistent experience across product, web, and marketing. Platform UX/UI design, visual system and design rules, component library, templates, content framework, and supporting assets.
Platform UX/UI design
Visual system and design rules
Component library and templates
Content framework and structure
Marketing and supporting assets
