Gerber
Senior Designer / Art Director
Consumer Goods / Health & Wellness
MyGerber is a mobile-first platform designed to support mothers throughout pregnancy with personalized content, tools, and guidance. The experience combines education, tracking, and product integration into a clear, approachable digital environment that simplifies complex journey information into manageable daily interactions.
Contributed across the product’s visual and UX design, shaping layouts, components, and interaction patterns.
Supported the development of a cohesive experience system, ensuring clarity, usability, and consistency across screens.
Pregnancy journeys are complex and highly personal, requiring information that is both timely and easy to navigate. The product helps simplify that experience, offering guidance and support in a way that feels intuitive and reassuring, balancing medical credibility with emotional warmth for expecting parents during vulnerable moments.
Guidance, made personal.
A structured yet flexible experience that adapts to each stage, delivering the right information at the right time.
Clarity in moments of complexity
Supportive, not clinical
Consistency across journeys
Accessible and intuitive
A mobile-first design system built around clear layouts, soft visual cues, and modular components. Color segmentation, illustration, and structured content create a guided experience that evolves over time, delivering the right information at the right time while maintaining consistency across screens and user journeys.
Product UX/UI design
Component and layout system
Illustration and visual language
Mobile-first digital experience
